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Category: Makeup Reviews
MAC Makeup: The Brand of Makeup Artists

One of the most reliable brands in the cosmetics industry is MAC Makeup. It is patronized not just by beauty conscious women out there but by professional makeup artists as well who believe to the magic and quality the brand brings. MAC stands for Makeup Art Cosmetics. The company was established in Toronto, Canada in 1985 by makeup artist and photographer Frank Toskan and businessman Frank Angelo. It initially aims to provide the market with high quality makeup line that suits best in photo shoots. Toskan first saw the need for a makeup that could stand the rigors of a photo session to help produce quality photographs. Today, MAC makeup continues to be the wide choice of many photographers and makeup professionals all over the world. Now under cosmetics giant Estee Lauder Companies, the brand created a special membership club called MAC Pro where beauty industry professionals, who heavily rely and trust on the brand, can get discounted rates and other kind of support such trainings. Makeup artists, hairstylists, photographers, and models are usually the members of the club. Aside from forming the club, MAC has also supported socio-civic activities and fund-raising programs such as MAC AIDS Fund, MAC Cruelty-Free Beauty, Back to MAC Recycling, and the MAC Kids Helping Kids programs. This way, the company wants to prove that beauty is also skin deep. In other words, if you purchase...

Benefit Cosmetics: A One-Stop Shop for Makeup

Surely, there are hundreds of well-known brands out there but Benefit makeup is just one of the best there is that not just offer high-quality makeup line but affordable product as well. It is one of the well-loved and most favorite makeup brands in the United States that any woman in the world can try for themselves. Indiana-born twins Jean and Jane Ford founded Benefit Cosmetics in San Francisco, USA. Starting to work as models, the twins successfully turned their love for beauty and makeup into one of America’s well-known business ventures. Although started as a small beauty shop, its humor-filled cosmetic or makeup lines made the Benefit makeup brand a trendy craze among makeup lovers. Fashion giant Louis Vuitton even acquired in 1999 and made it flourish globally with more than 650 makeup counters worldwide and best-selling online catalogs. What was the secret? The Ford twins are known for its humor and even silliness, which they applied in naming their makeup lines and proved to be the secret in the success of the Benefit makeup brand. People find product names such as ooh la lift, f.y…eye, and swinging sweeties alluring and amusing that they really buy because the names are contagious enough to make them feel good while wearing it. But more than that, offering quality of their product and customer-oriented approach still rule the cosmetic company. The Fake-It line as...