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Benefit Cosmetics: A One-Stop Shop for Makeup

Benefit Cosmetics: A One-Stop Shop for Makeup

Surely, there are hundreds of well-known brands out there but Benefit makeup is just one of the best there is that not just offer high-quality makeup line but affordable product as well. It is one of the well-loved and most favorite makeup brands in the United States that any woman in the world can try for themselves.

Indiana-born twins Jean and Jane Ford founded Benefit Cosmetics in San Francisco, USA. Starting to work as models, the twins successfully turned their love for beauty and makeup into one of America’s well-known business ventures.

Although started as a small beauty shop, its humor-filled cosmetic or makeup lines made the Benefit makeup brand a trendy craze among makeup lovers. Fashion giant Louis Vuitton even acquired in 1999 and made it flourish globally with more than 650 makeup counters worldwide and best-selling online catalogs.

What was the secret?

The Ford twins are known for its humor and even silliness, which they applied in naming their makeup lines and proved to be the secret in the success of the Benefit makeup brand. People find product names such as ooh la lift, f.y…eye, and swinging sweeties alluring and amusing that they really buy because the names are contagious enough to make them feel good while wearing it. But more than that, offering quality of their product and customer-oriented approach still rule the cosmetic company.

The Fake-It line as well as the Big Beautiful Eyes and the Valley of the Stars makeup kits are among the top favorites in the Benefit makeup brand and often regarded as ultimate must-haves of every makeup lover.

Fake-It line contains the five quick pint-sized best-selling beauty fixers for the eyes and the skin such as the boi-ing under eye circle concealer and the lemon-aid discoloration corrector in a trendy travel size kit. The Big Beautiful Eyes is an eye contour kit containing eye shadows in shades of brown and pink, which can suit almost any complexion, quality application brushes, and a makeup application guide booklet. Finally, the Valley of the Stars is glimmer kit containing gloss and shadows that can really make you stand out in any night parties.

Best of Benefit Cosmetics

  • Benefit Benetint cheek & lip stain
  • Benefit Hoola bronzer
  • Benefit BADgal lash volumizing mascara
  • Benefit Creaseless cream eyeshadow/liner
  • Benefit Coralista Blush
  • Benefit Watts Up Highlighter

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